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Media Company Names: 150+ Creative Names Ideas For Your Media Company

Choosing a good media company names is one of the most challenging tasks that await you when building your brand. But how to do it? We have been inventing names in  Love brand for five years, and we have found that it is best to have a fixed procedure. This is ours.

Write down the assignment, even if it should be just for you.

Please do not skip this part. It won’t pay off for you. Even if only you have to think about the new name.

If you are changing the current name, write down what leads you to it and the current name’s problems. If you are looking for a name for a new company, skip to the next task right away.

Add an overview of the names used by your direct and indirect competitors, and write down how you want to differentiate yourself from the competition.

Add to this at least a basic definition of the brand, i.e., what is its mission (in short, why the company exists, how it works, and what offers explicitly or could offer in the future), and the so-called ideal association with the brand – i.e., words that people should in conjunction with it to equip.

The brand’s name is not about liking its founders, and its main task is to move the brand in the right direction. Therefore, in the beginning, it is essential to set what the brand should be about.

Media Company Name Ideas

Here ar the inventive names ideas for your media company:

Allover Media
Brash Media
Outfront Media
Media General
Specific Media
The Media Club
Vibrant Media
Media Temple
Liberty Media
Free Spirit Media
Century Media Records
Directions Media
Exploring Social Media
Go Media
Federated Media
Charter Media
Compass Point Media
Caption Media
Coast Productions
Scripps Networks
Platform Foundation
Jolt Media
Digital styles
Making Media
Lifestyle Locations
Digital Cinema Media
Art of Media
Shout It Social
Medialab cluster
Infinity Digital Hub
The promoting Edge
Socialliant
Critical Media
Digital Destination
Fresh Focus Media
Target Media
Ocean out of doors
Image Centre cluster
Essential Media
Lion Media cluster
Outstanding Outlet
Scripps Networks
Snap Media
The summing up
Shared to any or all
Golden Media Men
Media Vest cluster
Activa Media
Ascential Events
Hearsay Media
Exploring Social Media
Fairfax Digital
Graphiss Media
The Bulletin
Free Spirit Media
Perform Media
Said On Social
Market chat
Loudmouth Media
Medium Share
Blackout Records
Full revelation
Blue Sky Agency
Easy Social Media
Media Labs Innovation
Uprise Digital
Optimization Media
Social Spoon
The Everyday Agency
Mott Media
Global athletics Network
Social state of affairs
Drama these days
Outdoor Network
Mardi Grazz
Brand Builders
Fairfax Digital
Everywhere Agency
Infinity Digital Hub
Production execs
Paradise Media
Open Circle
Ocean Media
Mindshare
Lion Media cluster
Strategic Media Company
Federated Media
Direct and Delicious
Media Mail
Talk Shop Media
Media Campaign
Principles Media
Mention Media
First Nations Media
Digital Next
Dreambox Studio
Media recollections
Media trailing
White beacon light
Clear Channel
Media Eye
Opinion Media
Media Vest cluster
Well Spoken
True Media Consulting
Advice Now
Impression Media
Outfront Media
Social Sways
Likes ar Likes
Loudmouth Media
Digital Cinema Media
Coconut Media Box
Ascential Events
Everywhere Agency
Clear selection Media
Reach Media
Diverse Direct
The Everyday Agency
Value Media
Fusionary Media
Business newsman
Media Labs Innovation
Social Outlet
Free Thinkers Magazine
Multi selection Media
Quick Share
Numbers Media
Massive Impact Media
Media Company Names

Try one method after another, brainstorm with more people.

Each brainstorming aims to generate several ideas of different quality, pronounce and write down everything that comes to your mind, do not evaluate anything yet, and mainly think in more people. Because stupidity that attacks one can inspire another to come up with a brilliant idea.

As a basis for all the methods we will introduce to you, you will need a list of words to build on. That is a list of what you do and offer, the feelings that customers should have when using a service or product, or the founders’ names. Therefore, prepare all the associations from the assignment and add other words related to your brand.

Suddenly, you will have thirty words in front of you, which we still recommend translating straight into English.

Word game

This is probably the most underrated and common way of thinking at the moment. Take the words you wrote and start connecting them in different ways, adding prefixes and endings, mixing them, rhyming, or omitting letters.

You can help yourself with these online tools:

  • Naminum.com – adds various suffixes and prefixes to the word (we recommend that you always enter only the base of the default word)
  • Wordoid.com – does something similar and directly checks free .com domains, and you can set the maximum length of the end word.
  • Portmanteaur.com – can always create new word combinations from two words entered.
  • You can find more tools in the overview on the love brand blog.

Acronyms and abbreviations

You certainly know the abbreviations in the names of many brands (KFC, CTU, CSOB, CT, etc.), but this is not the way that is currently in the course – because your brand could look bit outdated or traditional. Instead of abbreviations, however, you can create so-called acronyms, i.e., take the initial syllables of your chosen words and make a completely new, often fictional word from them.

Acronyms have the great advantage over abbreviations that can be inflected, making it easier to talk about a brand.

  • Try using Acronymify.com as an online tool to make your work easier.

Metaphors

Suppose you’ve worked hard to define how your brand should affect people. In that case, you can find those feelings, emotions, or associations in something that already exists to appropriate that association. So if you are looking for a name for a courier company, for which speed is essential, you will look at the fastest animal – that is, a cheetah – and you will start playing with this word according to the first method or use it as it is.

You can search for metaphors in different systems: colors, animals, plants, tastes, space objects, gods and patrons, minerals, metals, or geographical names.

  • There aren’t many online association dictionaries, but you can at least try Visuwords.com.

Examples of names that use metaphors: Palladium, Love brand, Rohlik.CZ, TV Prima.

Skippy is a brand of clothing that is primarily about comfort. She sews slippers for adults, overalls, or cardigans. When inventing, they were looking for a name that would evoke that feeling of comfort and security. They imagined him as a bit of kangaroo sitting in a bag, his mother’s furry fur. That’s why they used the metaphor with the kangaroo Skippy.

Translations from foreign languages

You can also try translating the list of words that you have prepared into different languages. And we don’t mean English now, but something more exotic that you can read. We mainly like Swahili or Hawaiian because they contain a lot of sound-painting words.

Examples of names you don’t even know are translated from a foreign language: Kenvelo (Hebrew yes and no), Reebok (African antelope), Utukutu (Swahili playfulness), Volvo (Latin roll), Audi (Latin listen), Kilpi ( Finnish shield).

Utukutu is a brand of toys that develops children’s imagination and motor skills at the same time. It used to be called Rocking Board, a name that the company could not protect, so there was a risk of confusion or parasitism of the competition. The name Utukutu was translated from Swahili in Czech, and the word means playfulness. And it has one exciting thing, and it’s a palindrome; it reads the same way backward.

Other methods

Of course, there are many other ways to get the name you want. The following are worth mentioning:

  • Link to founders: Baťa, Forbes, Ford, Blažek, Pavel Kolář Center for Movement Medicine, Škoda, Václav Klaus Institute, Masaryk University
  • Names connected with locality: Vodňanské kuře, Sedlčanský hermelín, Kostelecké uzeniny, Bistro 8, Divadlo v Dlouhé
  • Institutional words: Czech Statistical Office, Donors’ Forum, Česká spořitelna, National Gallery

Submit your ideas to the criteria and select your favorites

Suppose you come up with dozens of ideas. Only now will it be their criticism.

Do some ideas meet at least most of them? Instead of judging them purely subjectively, whether you like it or not, try subjecting them one by one to the following criteria. The key for you will be legal protection, i.e., that a similar-sounding name no longer exists, and if you are planning an e-commerce project, the name has a free domain.

General criteria for choosing a good name

  • Is it easy to remember? If you tell someone about him, will they remember him later?
  • Can people easily pronounce and write it? Doesn’t it make a big difference in how it is written and pronounced? You can also take the first pronunciation test in different languages ​​in Google Translate.
  • Does it differentiate you from the competition? It’s not interchangeable; won’t it confuse you with the competition?
  • Does it relate to your segment? Is it possible to estimate what a brand with this name could sell?
  • Does it evoke desired associations? Would anyone name just one of the intended associations based on the name?
  • Will it does not restrict you in the future? What if you decide to go abroad or expand your offer?
  • Do you have a free internet domain? If you have an e-shop, its brand name should match the URL. Otherwise, you can get different prefixes in the title (get-, my-, my-, i-).
  • Will it be possible to obtain a trademark? Is it, therefore, not in conflict with an existing registration with the Industrial Property Office?

Of course, you can add others, your own, to these criteria. For example, whether the name fits into an already prepared graphic or whether the letters correspond to a specific length.

No one expects any of the names to meet all the criteria fully. This overview can also tell you where the name has weaknesses and try to compensate for them elsewhere. For example, such a fashion store Zoot.cz, was certainly afraid at the beginning of its existence that people would not be able to pronounce it, so for several years, it was part of the logo and information with the pronunciation of [zůt].

Don’t ask people if they like names, but what they associate with them

In addition to tagging your ideas using the criteria above, you can test your favorite favorites on humans. But be careful. Please never ask people how they like the name. It will be more valuable if you show them the name and ask three questions:

  • What exactly comes to your mind when you hear a given brand name?
  • What do you think a company with this name could sell or offer?
  • (and ask in two days) Which of the interviewed names do you remember?

Tighten it

Did you choose one favorite who passed the criteria, testing with lawyers? So congratulations! But the work does not end there. It would be best if you started working with the new name.

If you are changing the name, you need to keep in mind that you need to:

  • Explain to employees why you did this – you don’t want them to boycott rebranding.
  • Redirect domains and  let Google know via the Search Console that you just moved the old site to keep your search results
  • Rename social media profiles. It’s done here on Facebook.
  • Prepare a campaign to tell people that the name has changed to don’t lose a lot of the good that people associate with the previous name.

With the new name, it is then necessary:

  • Register a trademark with the Industrial Property Office. The registration costs CZK 5,000 for ten years for three classes of goods or services, and you usually pay as much for the work of a lawyer once again. If your name is so unique that there is no risk of conflict, you can fill in the application yourself.
  • If you know that the new name has some downsides based on the above criteria, figure out how to suppress them as much as possible.
  • And start building new brands with awareness and the correct desirable associations.

In a recording of a lecture from the BRANDstorming 2018 conference, Matez Jindra and Honza Páv talked about what needs to be done to develop a good name for the brand.

A few tips in conclusion

  • You have to sit down, and you are not about an explosion of creativity. Be inspired by our love brand procedure, don’t forget to write down the assignment, and if one method fails, try another. It will surely take some time, but it’s not a job for a select few creatives.
  • In general, it’s better to put a fictional word or novelty in a brand name than an existing word, or God forbid, a description of what you’re doing. You can work better with a fictional term. You can fill it with your associations. Only then will someone not take it from you and will not limit you much in the future. Such a restrictive name is, for example, Student Agency. The company, which has not only sold au-pair stays for a long time, changed its name when entering foreign markets. There, no one knows the story of Radim Jančura, so that people would be pretty confused.
  • Get rid of SEO names for e-commerce projects. Gone are the days when a keyword in a URL played into the tabs of your search results. Now it is more harmful to you, which can be nicely illustrated by renaming Parfums.cz to Notino. Cz. Thanks to this change, Notino can get more emotion into the brand and differentiate itself from Parfemy.cz or Parfemycz. Feel free to sell something other than perfumes most importantly, gain a trademark.
  • It will not be for sure love at first sight. Every new name is a little weird. Firstly, because you think about it much more than about well-established names (how many times have you wondered why the Support band is called Support Lesbiens?) And secondly, because you try to look for similarities in existing words. And so you will often say, “that it sounds similar to that” and that “it reminds you of this and that.” It will be up to you to fill in the new name with the meaning you want.
  • Even if you fall in love with one name during the invention, you should reserve other finalists. You can’t be sure that you can’t take a lawyer from your desk because he finds a conflict with an existing trademark.
  • And if, for example, as an agency, you come up with a name for your client, take the opportunity to present the whole story behind the origin of the name, even with the graphic design of the logo. The first impression is vital.

We believe that it pays to spend some time searching for the name and that a well-thought-out procedure will bring a safer choice. Although there are thousands of brands around us that are “named,” we know that if you take the job and think about the name at the beginning, it will bring you fruit in the brand’s future growth and not obstacles and problems.

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