BusinessWire Vs NewsWire Vs CyberNewsWire

Getting attention as a business today is tougher than ever. Everyone is fighting to be heard amidst all the noise.

That’s why press releases can be so valuable — they help you stand out and share announcements with audiences that matter most to your company.

But not all press release distribution services are created equal.

Some cater to large enterprises, others focus on smaller businesses or startups.

There are even specialist services that cater to specific industries and market segments. And while they all promise to get your message out there, their specific offerings and pricing can vary wildly.

With this in mind, this post will break down and compare three of the top press release distribution platforms, BusinessWire, NewsWire, and CyberNews Wire.

We’ll talk about who each service is best suited for, what makes them different, and of course, how much they cost.

That way, you can figure out which one best aligns with your business’s needs.

Table of Contents

Quick Overview of Each Newswire

First, a quick overview of each service provider and what companies they primarily cater to:

BusinessWire

The old faithful in the game. BusinessWire knows the press release space inside out.

Now part of the Berkshire Hathaway family, BusinessWire has the financial standing to keep innovating while delivering reliable distribution across the globe.

They work with everyone from huge enterprises to scrappy startups, crafting custom plans to meet specific needs.

So with BusinessWire, you know your news will end up in the inboxes of tons of journalists.

But all that customization and reach comes at a price.

NewsWire

newswire Great for startups or businesses on a tight budget.

NewsWire focuses on ease of use with straightforward tools to get your news out there – perfect if you just need to get basic press releases distributed without complicated extras or bells and whistles.

For small businesses without mega-marketing budgets, NewsWire gets the job done on distribution without needless complexity.

You may miss out on some customization or extras, but the price puts them more in reach of small and medium sized businesses.

CyberNewsWire

CyberNewsWire When it comes to cybersecurity public relations, CyberNewsWire stands in a league of its own.

This specialist press release distribution service focuses exclusively on the infosec industry. CyberNewsWire was created by a team of PR veterans with deep expertise in cybersecurity and technology.

They partner with infosec companies, from startups to enterprises, to help craft and distribute press releases that get placements in front of the right audiences.

Side by Side Comparison of Key Features

Now, here is a side by side of key features of each of the three distribution services.

Main Target Audience

BusinessWire: Ideal for large enterprises, public companies (like those listed on the NYSE/Nasdaq), and major organizations that need to reach broad mainstream audiences to maintain their established reputations.
NewsWire: Appeals to small and midsize businesses, early stage startups on a tight budget, and smaller non-profit groups who still need to get the word out but lack deep PR budgets.
CyberNewsWire: Tailored specifically to cybersecurity vendors, data security firms, and other IT/technology companies with a specialized audience. Understands the tech beat and reporters.

Distribution Network and Reach

BusinessWire: Offers expansive distribution capabilities including major media outlets like Associated Press, Bloomberg, Dow Jones, and Reuters. Additionally reaches industry publications, local media, financial networks like Motley Fool, and more.
NewsWire: Takes a targeted approach, distributing to media outlets and online platforms that would have the highest interest in their clients’ specific news based on industry, topic, location, etc.
CyberNewsWire: Hyper focused distribution list encompassing the most influential cybersecurity trade publications, tech reporters that cover information security, leading infosec bloggers and influencers.

Additional Services

BusinessWire: Provides multimedia press release options combining video, audio, images. Integrates with key social media platforms for expanded distribution. Also offers investor relations tools to connect with the investor community.
NewsWire: Offers press release writing and editing services in addition to distribution. Provides optional social media boosting add-on to expand reach on networks like Twitter, LinkedIn, etc.
CyberNewsWire: Guarantees homepage placement on many of the top cybersecurity trade sites, including CIO, CSO, and Hackernoon. Optimizes press releases onsite and offsite for max SEO value. Provides integrated content amplification through contributing editors. Also offers thought leadership campaign creation and management.

Pricing

When selecting a press release distribution service, pricing is sure to be a major factor in your decision making process. Let’s break down how each platform structures their pricing: